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韓國啤酒品牌Playground Brewery以「To make a real playground」為牌精神,在2019年五月首爾麻浦區開啟了一場快閃啤酒遊樂園活動,而快閃店的設計也非常的透清涼!
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由建築師Glamo Studio操刀,將Playground Brewery的目標-為更多消費者提供清爽的啤酒-呈現在快閃店中。空間設計的使命是吸引顧客到商店裡品嚐美味的啤酒,並幫助他們重新獲得純粹的快樂感。
Glamo Studio在設計Pop-up Store時,規劃出新型的空間和品牌策略:以「小吃攤、熱炒店、韓國購買下酒菜的小超商」為商店形象基底,堆放了大眾熟悉用以盛裝啤酒的塑料盒,將快閃店與啤酒巧妙的聯繫起來。
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快閃店開幕的同時Playground Brewery在市場上推出了「Drink Better,Play Better」的口號,並為尋求享受樂趣的消費者提供娛樂空間,並成為韓國精釀啤酒行業的新興啤酒廠
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儘管這些塑料盒乾淨的不像話,民眾仍可在這個空間中,盡情地品嚐各種口味的啤酒,享受悠閒「Drink Better,Play Better」的遊樂空間。
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資料來源/ ArchDaily
圖片來源 / ArchDaily、 Playground Brewery